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This episode, Ben speaks to Bighand CMO Briana McCrory about all things marketing. Bri offers her perspective on:

  • The importance of company culture in encouraging long staff tenures
  • Building a marketing function around changing buyer behaviour
  • Evolving from a single product company to a multi product company
  • The value of data-led research reports at various stages of the buying journey
  • Rapid growth and fostering a growth mindset
  • The collaborative legal tech community - competitors or not!

 
Automates #14 - The one with a growth mindset
Nov 27, 2024  37 min
Automates #14 - The one with a growth mindset
Automates
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