This episode, Ben speaks to Bighand CMO Briana McCrory about all things marketing. Bri offers her perspective on:
- The importance of company culture in encouraging long staff tenures
- Building a marketing function around changing buyer behaviour
- Evolving from a single product company to a multi product company
- The value of data-led research reports at various stages of the buying journey
- Rapid growth and fostering a growth mindset
- The collaborative legal tech community - competitors or not!
• 37 min
Automates #14 - The one with a growth mindset
Automates
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